Adopting new technologies requires a cultural shift. These shifts do not happen overnight; they take time, for users to experience a learning curve and gain confidence in the new system. Research relating to the theory of technology acceptance is ongoing and inconclusive. It refers to concepts in consumer behaviour, the diffusion of innovations, psychology and many more. With more literature available on why and less on how to, we put together an infographic to assist organisations to plan for and encourage technology acceptance.
The infographic is based on an adaptation of the Unified Theory of Acceptance and Use of Technology (UTAUT) model by Algharibi and Arvanitis (2011)¹, their model adapted the original versions of the theory². They created this version of the UTAUT within the context of healthcare, a sector which has benefited greatly from the use of the theory of Technology Acceptance. We have already documented the use of technology in clinical skills assessment, now let’s look at behaviours surrounding the use and acceptance of technology.
Technology acceptance is a work in progress; share your tips or comments below.
¹Algharibi, A. J. and Arvanitis, T. N. (2011) ‘Adapting the Unified Theory of Acceptance and Use of Technology (UTAUT) as a Tool for Validating User Needs on the Implementation of e-Trial Software Systems’. Available at: http://ewic.bcs.org/upload/pdf/ewic_hci11_dc1.pdf (Accessed: 1 June 2017).
²Originally created in 1989 by Davis et al, the Theory of Acceptance Model (TAM) was adjusted by Viswanath Venkatesh et al in 2003 to create the Unified Theory of Acceptance and Use of Technology (UTAUT) model. TAM is based on the Theory of Reasoned Action (TRA); a theory used in social psychology to explain a wide range of behaviours. The UTAUT model was then further adapted by Algharibi and Arvanitis in 2011 to create The Adapted Unified Theory of Acceptance and Use of Technology Model, to be used as a validation tool within the framework of Clinical Trial Management Systems.
